Why a Marketer Who Doesnt Know Coding Should Challenge Themselves with a Self Hosted Blog

Feb 05, 2025

1 min read

An AE from an Advertising Agency, Taking on Writing

Although my head was full of knowledge, when I actually tried to explain it to others, it often became tangled and complicated. Just in time, in an era where writing-related trends such as ‘Blog Challenge’ and ‘Text Hip’ were emerging, I decided to start a blog to share the knowledge I had with more people.
People commonly use ‘Naver Blog’ or ‘Kakao Tistory,’ but I found it disappointing that I couldn’t link GA4, which I use for work. Although they provide their own statistics function, I wanted to build deeper knowledge about related topics by directly installing and setting up GA4.
Wordpress was another option, but I felt the initial setup was somewhat complicated, and wanting to utilize relatively new technology, I ended up building a blog based on the web framework ‘astro’.

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